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The perfect office is an illusory ideal that few if any of us have time
to contemplate amidst the daily demands of our practices, but it is a
standard that needs to be lifted up - particularly in this age of rapidly
advancing technology that is transforming the way we practice law. With
that in mind, in this installment of my Tech Tips column, I have taken it
upon myself to sketch out for you a vision of what that perfect office
might look like.
To guide us in our study, I have developed the following three (3)
rules:
Rule 1. Everything must be available electronically. Rule 2. Critical
information must be securely available outside of the office. Rule 3.
Knowledge must be accessible to those who need it when they need it.
What follows is a broad discussion of how to implement these rules to
achieve the perfect office in your office.
Rule 1. Everything must be available electronically
As lawyers, we deal in information - lot's of it. Whether it be
documents, photos, legal research, emails, government forms, phone
messages or objects we need to store it, access it and organize it to do
our jobs. In the perfect office, all of this information must be stored in
electronic format so that it is immediately accessible at each person's
desktop. To do this, you typically need three tools.
First, you need to have some kind of personal information manager (PIM)
to store contact information, perform calendaring, keep notes of phone
conversations and otherwise provide an electronic platform for organizing
file information. There are several generic programs (i.e. Maximizer or
ACT) and various legal-specific practice management programs (i.e. Amicus
Attorney or TimeMatters) that can fit this bill.
Second, you need to have a scanner, some type of document management
program and, if you are a litigator, probably a deposition management
(i.e. LiveNote), knowledge management (i.e. CaseMap), and trial
presentation program. HP has a number of scanners that cost less than
$1,000.00 for small offices, while larger offices may want to look into
the industrial strength models available from the major document companies
(i.e. Xerox, Ricoh, etc...). Whatever make or model you choose, I
recommend that you purchase a color scanner with automatic sheet feed and
flat bed functionality and good OCR software. Document management programs
tend not to be as user friendly as most other software, but they do have
the advantage of allowing you to enforce file naming, storage and security
conventions across your firm, while also enabling you to search and
retrieve all types of documentary and other information from each desktop.
Popular document management programs include: Worldox, Inmagic, and PCDocs.
Many practice management packages (i.e. Amicus Attorney) include document
management functionality that may prove satisfactory to smaller firms.
Third, you need to have some type of unified messaging system that
stores and facilitates the retrieval of the various types of messages that
you receive - i.e. email, faxes, and voice mail. The goal of unified
messaging is to make it so that the client can communicate with you in the
manner most convenient to them, while centralizing the storage of those
messages and making it equally easy for you to retrieve those messages and
associate them with the appropriate client. This is an emerging class of
software, but I can tell you (from a recent Expo that I attended) that
there are excellent products available that integrate with Microsoft
Outlook, Lotus Notes and most phone systems.
The beauty of making everything available electronically is that
critical information is instantly accessible from your desktop. This will
save you and your staff time formerly wasted walking to the file cabinet,
searching for a message or waiting for someone to finish with a file that
you need. It also will help you improve your service to a client, both in
terms of preparedness for those unexpected phone calls from a client or
opposing counsel and in marshaling your facts and the law to best
represent your client. Finally, it will help you to avoid the malpractice
minefield by making it harder to lose critical information (i.e. that
unreturned phone message from the court and/or your client) and easier to
act on it (i.e. by scheduling an appointment, a call back or directing
that someone else handle a matter).
Rule 2. Critical information must be securely available outside of the
office.
As lawyers, we spend a lot of time outside the office at closings, in
court or even (hopefully) at home or on vacation. Having secure access to
critical information at these remote locations is important to maintaining
a competitive edge and keeping your peace of mind. With the advent of the
Internet, the rise of wireless technology and the ever shrinking microchip
there are no shortage of means to access data remotely. Presently, most
portable attorneys in Vermont use three tools - a laptop, a Palm Pilot and
a cell phone or pager - to access information remotely. In the not too
distant future, I expect that we will see the PalmPilot and cell
phone/pager merge into a single device and, who knows, maybe the laptop
too. Presently, however, the perfect office requires a combination of one
or more of these tools, coupled with the network infrastructure necessary
to facilitate working remotely. Choosing the appropriate tools is partly a
matter of taste and partly a matter of necessity. I say taste, when
referring to the question of whether to purchase a cell phone and/or a
pager because depending upon where your office is, the type of practice
you have and your own tastes a cell phone or pager may or may not be a key
component of setting up your perfect office. I say necessity, however,
when referring to a Palm Pilot for once you store contact and calendar
information electronically you need a device like a Palm Pilot to view or
edit that information instantaneously wherever and whenever you want. The
devices typically cost less than $300 and include the software necessary
to synchronize with your office's databases, including email. Moreover,
they are small enough to fit into a shirt pocket or pocket book so they
are convenient and more powerful replacement to your old daytimer. Laptops
are a different story altogether. In the perfect office, a laptop will
continue to be a key tool in the arsenal of litigators and others who need
to produce documents, present information and/or access the Internet
remotely. This is particularly the case with litigators who can now bring
an entire case file with them on CDs, capture court reporter feeds
"live" and use a variety of visual aids to help them tell their
client's story with the wave of a wand.
The element of remote access to information that most attorneys miss is
the office infrastructure necessary to facilitate simple and secure access
to office databases remotely. A part of this infrastructure can be
provided by the unified messaging system discussed under Rule 1.
Specifically, a unified messaging system can deliver documents, faxes,
emails and voice mails to you via Internet email anywhere in the world.
Similarly, many of the current breed of unified messaging products enable
you to retrieve much of that same information over the phone using your
telephone keypad and computer generated readbacks of your messages and/or
call forwarding of faxes and phone calls. A second part of the
infrastructure requires some sort of remote access to your database. Many
firms use a program like PC Anywhere to accomplish this now. In the
perfect office, however, this information will be accessible via the
Internet. The advantage of using the Internet is that it is an easy
technology to master, extends the reach of your office to most anywhere
and enables you to make portions of your database accessible to clients,
witnesses and other relevant third parties (i.e. insurance adjusters). In
the past, the principle problem has been security, but a wide variety of
reasonably priced and easy to implement solutions in the areas of virus
protection (i.e. Norton Antivirus and Panda), firewalls (various hardware
and software solutions exist) and encryption (i.e. inexpensive Verisign
accounts) have minimized this concern.
The value of carrying with you or instantly accessing data from your
main office remotely is manifold. In the perfect office, you can schedule
appointments, contact people, read email, respond to messages and direct
team members whenever and from wherever you want. You can also capture
important information remotely when it is needed or even while it is being
created and you can marshall that information to more effectively serve
your client. Finally, you can improve customer service by making it easier
and more cost effective to stay in touch with your clients and to share
information with necessary people outside the office.
Rule 3. Knowledge must be accessible to those who need it when they
need it.
As a lawyer, have you ever assigned a task to someone in your office
only to have to do it yourself later because they just don't do it like
you would? Have you ever wanted to present to the outside world a uniform
way of handling a matter that represents the type of image that your firm
is marketing to clients, the courts and opposing counsel, but just
couldn't seem to get everyone "on board"? Have you ever found
yourself and/or part of your staff extremely busy, while someone else in
the office always seems to be in need of something to do? If your answer
to any of these questions is yes, then you have a problem with knowledge
management. Knowledge management is the ability to put knowledge - a
scarce resource typically resident in the minds of you and your staff or
embedded in your documents, calendars, emails and the like - in the hands
of those who need it when they need it. In the perfect office, knowledge
is managed through effective data capture, database organization and
controlled dissemination.
First, data is captured at its source or as close to its source as
possible and in the least costly manner possible. In some firms, this will
mean capturing data directly from clients via the web. For example, client
intake forms, including practice area specific questions, can be completed
by clients online from home or in a kiosk at the office. In other firms
and at other times, the same forms used online can be used to empower
junior staff to collect the same information. Further, even in those firms
where more senior attorneys and/or staff conduct the initial client
interviews to gather data, the online forms can be used to enforce
standards and to organize the data collected. In the perfect office, the
information gathered will be captured electronically once but used
multiple times in the various databases that the firm maintains (e.g.
electronic rolodexes, calendars, time/billing programs, email, document
assembly programs, etc...). This can be done today, with proper planning,
using tools readily available like Amicus Attorney, Timeslips, QuickBooks,
Microsoft Outlook, HotDocs, Worldox and WordPerfect.
Second, proper organization of your firm's databases is critical to
knowledge management. Simple steps like establishing a consistent
client/matter naming convention throughout the firm and all of its
databases (i.e. address book, calendar, wordprocessor, time/billing
program, etc...) can make a tremendous difference. In the perfect office,
however, attorneys, key staff and your network administrators (most likely
outside consultants) will have to work together to implement an
appropriate strategy because each practice area has different needs. For
example, an estate planning attorney probably does not need to scan
documents, but may want to setup a file type in your practice management
program to facilitate its integration with a document assembly tool like
HotDocs. By contrast, a litigator may be more concerned with integrating
scanned images, electronic discovery, legal research and documents with
its trial practice tools. Proper organization of this information and
procedures for the capturing of this information is critical to data
capture, data integrity and data dissemination - both inside and outside
the office.
Third, controlling how and to whom information from your firm's diverse
databases is disseminated is critical to providing the best, most
cost-effective customer service without violating client confidences. In
the perfect office, web technology is used to disseminate information
through firm Intranets, Extranets and the Internet. Client confidences are
maintained by coding materials and files so as to electronically implement
the appropriate levels of security. For example, you may want a client, an
attorney working remotely and maybe an expert witness on a file to be able
to access exhibits, court filings, deposition transcripts and the like via
a password protected site accessible over the Internet (i.e. an Extranet).
Similarly, you may want everyone on staff to access firm policies, client
contact information and certain calendar information over the firm's
internal network or Intranet. Finally, you may find it acceptable to make
information about the various steps and documents typically involved in a
real estate closing accessible over the public Internet for marketing and
customer service purposes. In the perfect office, attorneys - even though
they may not understand how the technology works - will work closely with
IT specialists to develop the business rules that will govern the
dissemination of information so as not to run afoul of ethical
constraints.
The value of proper knowledge management is manifest. First, attorneys
principally get paid for how we organize and present data, not gather it.
Reducing the cost of gathering that data can dramatically enhance the
value that your staff brings. Second, by properly organizing your
databases you can much more efficiently produce documents, prepare for
trial and respond to requests for information. This makes for happier
clients because you can save them money and achieve a better result,
thereby garnering more repeat and referral business. Finally, more cost
effective and comprehensive dissemination of information will save you and
your client money, improve customer service and enhance collaboration. All
of these elements, combined together, will help you to improve your bottom
line, save your client money and enhance your client's overall
satisfaction.
In conclusion, I must say that the perfect office I have outlined here
today was only a pipe dream just a few short years ago. The advent of the
Internet, the rise of a diversity of legal specific software vendors and
the incredible pace of technological advancement are rapidly making the
perfect office a reality. The pace of change is intimidating to some, but
the reality is that those who made investments last year have pushed much
farther through their learning curve in the implementation of technology
than those who have waited. Next year, the picture is sure to look
different than it does today, but the legal technology markets are
beginning to take shape and the vendors are moving quickly to improve
their products to add the features you will need next so the time to set
your sights on the perfect office is now. Don't be left in the dust by
your competition.
Copyright [2003]. All
rights reserved, except any article may be copied in its entirety, for
non-profit usage, with proper attribution so long as a copy of said
article, as reprinted, is sent to Mr. Atherton at P.O. Box 90,
Northfield Falls, VT 05664. |
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